I have used several social media platforms to enable me to handle multiple accounts from a single dashboard without logging in and out of Twitter and Facebook repeatedly. I thought HootSuite was the be-all and end-all, but then they started charging for the service and limiting functionality. So I switched to TweetDeck, which I liked even better than HootSuite. But then Twitter bought TweetDeck, and I suspected there would be changes in the product as a result.
I came across an article by Tammy Kahn Fennel on Social Media Today about how Twitter had killed Deck.ly, the application that enabled long-form posts of more than 140 characters on Twitter. She mentioned another product (her own, as it turned out) called MarketMeSuite. So I tried it.
Short story — it’s great.
With tons more bells, whistles and functions than Tweetdeck or HootSuite, MMS has several features that neither of those platforms have. It’s pane display is very similar to both products with the exception of being much more customizable. And it enables something neither of the others do — having an account’s tweets displayed in its own pane. Setup is easy and relatively intuitive.
Although MMS currently only services Twitter and Facebook (LinkedIn is in the works), it has some very nice touches like the auto-suggest when your writing in the tweet box.
One of the coolest things about MMS, though, is its marketing feature. This enables you to expand your Twitter following proactively by “pushing” content out and then responding to the responses selectively to start conversations with others based on keywords. I haven’t tried it yet, but when I do I’ll post about my experience.
If you are looking for a full-featured, robust Twitter and Facebook dashboard, MarketMeSuit (maybe they’ll change that name …) is certainly worth a look.