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17

JAN 2012

PR Can Become a Zoo

Creative public relations can draw upon many resources and I can recall at least two instances when a bear and an elephant generated headlines in publicizing an event. At a Miami Beach sports and travel show in the late 1960s, … more…

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10

JAN 2012

MIAMI (January 9, 2012) – Today, Carnival Cruise Lines launched “The 5D Challenge: TRIVIAL PURSUIT Edition” – a Facebook promotion designed to highlight the new Thrill 5D Theater set to debut on the Carnival Breeze in June 2012. The contest … more…

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05

JAN 2012

When I told my friends that I wanted to “wintern” during the holiday break, they thought I was crazy. After an intense fall semester, most of them were eager to relax. Thoughts about beach days, high school reunions and Miami … more…

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