It’s pretty hard to find a major corporation without some form of social media presence, whether it’s on Facebook, Twitter, Pinterest or Instagram.
Social media has become an increasingly important medium for feedback and an area of valuable customer views and insights yet according to the Zeno Group’s Digital Readiness Survey, compiled in Dec. 2012, “more than one-third of executives surveyed said the CEO of their company does not care or cares little about the company’s reputation on social media.” The survey also found that more than 10 percent of executives said their companies “would not engage at all online to defend their reputation.”
Pretty startling findings in this day and age when consumers flock to company’s Twitter profiles and Facebook pages to rant and/or rave about products and services with the click of a few keystrokes on their computer, iPhone, iPad, Android and Blackberry devices. And yes, I’m speaking from personal experience. I am logged in to my Facebook, Twitter, Pinterest and Instagram apps 24/7 on my iPhone, constantly monitoring my online presence and reputation, unlike some CEOs.
Here’s the telling infographic that breaks down the numbers:
Do you think CEOs are doing their companies more harm or good by ignoring their reputation on social media sites? Post in the comments section below.