Holland America Line is using 50 years of chart-topping hits as the framework for a new live interactive music experience called Billboard Onboard that will debut as part of the Music Walk complex on the line’s first Pinnacle-class ship, ms Koningsdam. The new programming is in partnership with Billboard, the leading global destination for charts, news, trends and innovations in music.
NewmanPR staged an event at Cruise Shipping Miami 2015 to announce the partnership with Billboard, as well as Lincoln Center. Journalists and VIPs gathered to hear the news while live musicians from Billboard and B.B. King’s Blues Club rocked the house.