NewmanPR Blog

Measuring Brand Perception and the Effect of PR

NewmanPR’s Buck Banks was interviewed for this article written by Jenna Seter for Clutch, which provides third-party evaluations for agencies that provide professional services. It’s an interesting study of the intersection of brand perception and public... read more

The Trouble with Stylebooks

A colleague — being helpful, I will generously assume — sent me an article today about how to create a style guide for a brand. Posted by the Content Marketing Institute, the article had a few interesting points to make, most of which our current agency stylebook... read more

It’s Not Fake News but It’s Close

A story showed up in our news monitor this morning that caught my attention because at first glance it seemed to be a trend story about travel, but on closer inspection turned out to be more bombast than forecast. The Herman Group, a management consulting firm,... read more

What’s the Value of a Like?

Harvard Business Review
In 23 experiments conducted over the past four years and involving more than 18,000 people, we used an A/B testing method to explore a crucial counterfactual: what followers would have done had they not followed a brand. Given the millions of dollars in marketing budgets that flow to social media at many companies, the distinction is not trivial. It has enormous implications for marketers’ resource allocations and for how they manage their brands’ social media presence.

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Happy Holidays Mr. Newman

During WWII, Stuart Newman was a navigator in the U.S. Army Air Corps flying bombing runs over France. He recently mentioned that he didn’t bring back any mementoes from the war like so many of his buddies had. Stuart is always a difficult person to shop for at... read more

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