NewmanPR Blog

What’s the Value of a Like?

Harvard Business Review
In 23 experiments conducted over the past four years and involving more than 18,000 people, we used an A/B testing method to explore a crucial counterfactual: what followers would have done had they not followed a brand. Given the millions of dollars in marketing budgets that flow to social media at many companies, the distinction is not trivial. It has enormous implications for marketers’ resource allocations and for how they manage their brands’ social media presence.

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Happy Holidays Mr. Newman

During WWII, Stuart Newman was a navigator in the U.S. Army Air Corps flying bombing runs over France. He recently mentioned that he didn’t bring back any mementoes from the war like so many of his buddies had. Stuart is always a difficult person to shop for at... read more

Stuart Newman’s Report on a Trip to China for SATW

At the December 2016 Monroe County Tourist Development meeting, Stuart Newman, chairman and founder of NewmanPR, gave a report on his recent trip to China to attend the annual convention of the Society of American Travel Writers. The eminent Chinese philosopher... read more

National Anthem Protests Present a Communications Challenge

The San Franciso 49ers quarterback Colin Kaepernick started it during the preseason by kneeling during the national anthem. He has since been joined by players on other teams. As the national Football League regular season enters its third week, the number of players... read more

Holland America Line Press Conference in NYC

NewmanPR helped plan and execute a press conference for Holland America Line at the Institute of Culinary Education in New York City. I flew in yesterday for a cocktail party and dinner at which PR people and Holland America executives outnumbered the 10 journalists... read more

Check Out Our New Website Design!

Hopefully, you’ve noticed a new look and feel to the NewmanPR website. It’s the first redesign we’ve had in several years, and we think it looks great. There are still some things we need to work on and there is missing content in a few areas, but we... read more

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