NewmanPR Blog

Some Impressive Alternatives to ‘Freelance Writer’

We work with a lot of freelance writers in the travel business. Often they seek to distinguish themselves via an alternative title. Laurel Rose Milburn offers “11 Titles Other than ‘Freelance Writer’ that Are Sure to Impress,” published on... read more

The Trouble with Stylebooks

A colleague — being helpful, I will generously assume — sent me an article today about how to create a style guide for a brand. Posted by the Content Marketing Institute, the article had a few interesting points to make, most of which our current agency stylebook... read more

Tampa Wins the Debate Over the Origin of the Cuban Sandwich

I have been researching the Cuban sandwich on behalf of a client for an upcoming special event in Tampa. It is a story wrapped in mystery and marred by a contentious debate between Tampa and Miami over who can claim the sandwich. One researcher dates it back to the... read more

It’s Not Fake News but It’s Close

A story showed up in our news monitor this morning that caught my attention because at first glance it seemed to be a trend story about travel, but on closer inspection turned out to be more bombast than forecast. The Herman Group, a management consulting firm,... read more

What’s the Value of a Like?

Harvard Business Review
In 23 experiments conducted over the past four years and involving more than 18,000 people, we used an A/B testing method to explore a crucial counterfactual: what followers would have done had they not followed a brand. Given the millions of dollars in marketing budgets that flow to social media at many companies, the distinction is not trivial. It has enormous implications for marketers’ resource allocations and for how they manage their brands’ social media presence.

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Happy Holidays Mr. Newman

During WWII, Stuart Newman was a navigator in the U.S. Army Air Corps flying bombing runs over France. He recently mentioned that he didn’t bring back any mementoes from the war like so many of his buddies had. Stuart is always a difficult person to shop for at... read more

Stuart Newman’s Report on a Trip to China for SATW

At the December 2016 Monroe County Tourist Development meeting, Stuart Newman, chairman and founder of NewmanPR, gave a report on his recent trip to China to attend the annual convention of the Society of American Travel Writers. The eminent Chinese philosopher... read more

National Anthem Protests Present a Communications Challenge

The San Franciso 49ers quarterback Colin Kaepernick started it during the preseason by kneeling during the national anthem. He has since been joined by players on other teams. As the national Football League regular season enters its third week, the number of players... read more