NewmanPR Blog

Travel Survey Results Should Concern Cruise Lines

Morning Consult recently released “The State of American Travel 2018,” a nationwide survey of 2,200 adults. The title of the survey conveys a sense of comprehensiveness and breadth that the report itself does not actually display, and some of the methodology and... read more

Measuring Brand Perception and the Effect of PR

NewmanPR’s Buck Banks was interviewed for this article written by Jenna Seter for Clutch, which provides third-party evaluations for agencies that provide professional services. It’s an interesting study of the intersection of brand perception and public... read more

The Trouble with Stylebooks

A colleague — being helpful, I will generously assume — sent me an article today about how to create a style guide for a brand. Posted by the Content Marketing Institute, the article had a few interesting points to make, most of which our current agency stylebook... read more

It’s Not Fake News but It’s Close

A story showed up in our news monitor this morning that caught my attention because at first glance it seemed to be a trend story about travel, but on closer inspection turned out to be more bombast than forecast. The Herman Group, a management consulting firm,... read more

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