We’ve started publishing a daily (mostly) travel newsletter that is a roundup of headlines from across the globe. We try to be relevant (OK, except for the Paris Hilton story today), timely and we stay away from cruise news, which we cover in another branded e-mail newsletter.

Check out “Travel Buzz” here.

If you like what you see and want to subscribe, send me an e-mail at buck@newmanpr.com and I’ll add you to the list.

In this amusing video from 22 squared we get an illustration of how consumers make purchase decisions from within a web of social conversation. If a company is not engaged in that conversation, then it is missing opportunities to make sales or better yet to create “brand advocates.” The effect of brand advocacy is geometrical, not arithmetical, with word of mouth carrying the most weight in a consumer’s purchasing decision.