That guy you just friended on Facebook might be a second-story expert looking to liberate your plasma television while you’re on the vacation you just wrote about on your wall.

Topics: History of PR, New Media

When planning media events for new hotel openings, finding a news hook is the primary goal, as was the case for the introduction of the Chateau oceanfront resort at Miami Beach.

Topics: History of PR, PR Stunts

Another, this time a French man, but equally certifiable, desired to retain us to publicize his voyage between Miami and Bimini, Bahamas, on a raft propelled by a shark!

Topics: History of PR, PR Stunts

When we learned that Gen. Douglas MacArthur was returning from the Philippines, I suggested that our client invite MacArthur and his family to enjoy some R&R at the resort.

Topics: History of PR

One of my most memorable resort openings occurred in the pre-Castro era inaugural of Havana’s Capri Hotel & Casino from the buttoned-down mind of Horace Sutton, the most widely syndicated travel writer of the time.

Topics: History of PR, Press Trip Tales

A recent poll purports that there’s a vacuum in strong leadership in the public relations and communications industry.

Topics: History of PR, In the News, NewmanBlog, Polls

Keeping pace with the increasing professionalism of the public relations discipline, almost all college level courses today recognize
the craft as a bona fide segment of the journalism agenda.
It was not always that way, however.
During my undergraduate years at the University of Florida — in the early 1940s — the JM 201 textbook attitude toward public [...]

Topics: History of PR, NewmanPR

There are times when the most effective public relations can be achieved by a total lack of publicity.
In the late 1940s a Miami Beach oceanfront hotel owner was exceedingly proud of a new fire sprinkler system installed in his property shortly after a major hotel fire in Boston. He urged the agency to publicize the [...]

Topics: History of PR, NewmanPR, PR Theory