Archive: In the News

Does Social Media Have Any Marketing Value?
Buck | May 21, 2009

Everyone agrees that social media sites like Facebook and MySpace and twitter have garnered a lot of media attention, but there’s little evidence they have marketing value.

Topics: In the News, New Media

LADIES TO TARGET SILVER KINGS MAY 9-10
Carolina | April 15, 2009

media@fla-keys.com
fla-keys.com/media
1-800-ASK-KEYS FOR IMMEDIATE RELEASE
(305) 461-3300 April 15, 2009
Contact: NewmanPR
Andy Newman/Carol Shaughnessy
MARATHON, Florida Keys — Tarpon might be called silver kings, but it’s the fairer sex they’re up against during the 32nd annual Ladies Tarpon Tournament slated for Friday and Saturday, May 9-10.
The two-night tournament is to kick off with a final sign-up and mandatory captains meeting at [...]

Topics: In the News, NewmanWire

Figuring Out Twitter
Buck | April 13, 2009

Twitter seemed inscrutable — like calculus — until I had a “twepiphany” the other day (Twitter users like to create neologisms that all start with TW).

Topics: In the News, New Media, Web Tips

Advice That’s Worth the Price
Buck | April 13, 2009

Recently, I responded to a HARO (a Help A Reporter Out query from a journalist) about advice for recent PR grads, and, not surprisingly, my advice was selected for publication. OK, so it was just on a Web site, but the advice is pertinent, nonetheless.

Topics: In the News, PR Practice

Juvenile Jossip Perpetuates PR Clichés
Buck | March 27, 2009

The weblog Jossip, a gossipy, crass site that strives to be the vaunted Gawker, ran a post that perpetuates some of the worst clichés about the public relation profession.

Topics: In the News, Journalism

If Publishers Lock Down Content, Wherefore the PR Guy?
Buck | February 20, 2009

A report in Business Week says that the Associated Press and some unnamed publishers — we assume of newspapers — have been having informal talks about how to make their online content less available so people will pay for it.

Topics: In the News, Journalism, NewmanBlog, PR Practice

Is the Associated Press Becoming Irrelevant?
Buck | October 29, 2008

A number of Northeast newspapers met in Manhattan recently to discuss bypassing AP by creating a content-sharing consortium where they would freely share photography and stories.

Topics: In the News, Journalism, NewmanBlog

SATW Bestows Cushman Award on Holland America Blog
Buck | October 22, 2008

Along with honoring excellence, integrity and best practices, the Aaron D. Cushman Travel Public Relations Award recognizes travel PR professionals who excel in their fields by being imaginative, creative and responsive.

Topics: Blogging, In the News, New Media