Archive: PR Stunts
When planning media events for new hotel openings, finding a news hook is the primary goal, as was the case for the introduction of the Chateau oceanfront resort at Miami Beach.
Topics: History of PR, PR Stunts
Another, this time a French man, but equally certifiable, desired to retain us to publicize his voyage between Miami and Bimini, Bahamas, on a raft propelled by a shark!
Topics: History of PR, PR Stunts
Although more than a quarter-century has passed, the mock “secession” — and resulting founding of Key West’s “Conch Republic” — remains a classic example of turning potential disaster into opportunity.
Topics: Case Studies, NewmanPR, PR Stunts
Creative public relations can, and often does, draw upon many resources and I can recall at least two instances when a bear and an elephant became stars while publicizing an event.
At a Miami Beach sports and travel show in the late 1960s, in addition to fly-casting demonstrations, golf venues and personal appearances by former Cleveland [...]
