Archive: New Media

A Guide to Twitter Acronyms
Buck | August 27, 2009

Cramming complex ideas into 140 characters on Twitter can be challenging. So can describing what you had for lunch. Therefore, one abbreviates, uses symbols, hints at meaning.

Topics: New Media

What Prospective Employers Like to See on Socnets
Buck | August 21, 2009

Social media provide job seekers a way to advertise skills and experience, and 18 percent of employers found content on social networking sites that caused them to hire a candidate.

Topics: Employment, New Media, Photography

More Employers Using Social Media to Vet Candidates
Buck | August 20, 2009

The survey of more than 2,600 hiring managers found that 45 percent use social networking sites to research job candidates, up sharply from 22 percent last year.

Topics: Employment, New Media

Oh, Those Uncomfortable Social Media Moments
Buck | July 16, 2009

The new social media environment is rich in opportunities to connect, communicate, create a sense of community and, occasionally, to produce the odd awkward moment.

Topics: New Media

The PR Implications of How Kids Consume Media
Buck | July 14, 2009

It’s going to take some rethinking to get the Millennials to consume our news and information in one of the most radical transformations of media since the introduction of the printing press.

Topics: In the News, New Media

Jumping Into Social Media: It’s Not that Painful, I Promise
Janet | July 9, 2009

In a nutshell, the verdict is do your research, figure out what do you want to do. There’s a networking site for just about everything now

Topics: Blogging, New Media

Does Social Media Have Any Marketing Value?
Buck | May 21, 2009

Everyone agrees that social media sites like Facebook and MySpace and twitter have garnered a lot of media attention, but there’s little evidence they have marketing value.

Topics: In the News, New Media

Figuring Out Twitter
Buck | April 13, 2009

Twitter seemed inscrutable — like calculus — until I had a “twepiphany” the other day (Twitter users like to create neologisms that all start with TW).

Topics: In the News, New Media, Web Tips

Viral Marketing Requires Immediate Assets
Buck | October 27, 2008

Countless man-hours and dollars later, the event turned out to be a huge success, with more than 2,000 Dallas residents and families turning out to hear some live music, sign up for free cruise giveaways and take part in a “Fun Crowd” event featuring giant beach balls.

Topics: New Media, Video

SATW Bestows Cushman Award on Holland America Blog
Buck | October 22, 2008

Along with honoring excellence, integrity and best practices, the Aaron D. Cushman Travel Public Relations Award recognizes travel PR professionals who excel in their fields by being imaginative, creative and responsive.

Topics: Blogging, In the News, New Media