Archive: NewmanBlog
Creative public relations can draw upon many resources and I can recall at least two instances when a bear and an elephant generated headlines in publicizing an event.
At a Miami Beach sports and travel show in the late 1960s, in addition to golf and fly-casting demonstrations, and personal appearances by former Cleveland Indians star pitcher [...]
Topics: NewmanBlog
When I told my friends that I wanted to “wintern” during the holiday break, they thought I was crazy. But the idea of 27 days of inactivity made me antsy and I thought about volunteering or getting a seasonal job.
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Credibility is an either-or thing. You either have it or you don’t. In that respect, it’s like pregnancy — a woman can’t be “a little pregnant.”
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Working in public relations is fun and usually exciting, especially with clients like Carnival Cruise Lines, who practically owns the word “fun.” You just never know who you’re going to meet and what you’ll be doing.
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The Associated Press Stylebook sends out periodic updates with new items, clarifications and pronunciation guides that constitute a kind of meta look back at recent headlines, politics and trends.
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Our press releases have a notable lack of adjectives, superlatives and exaggerations. We believe the journalists who receive our written product appreciate that and trust us because of it.
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A PR guy suggests that we eliminate the term “pitch” and the act of “pitching” from public relations, but I disagree — there is a place for both.
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Does it make sense to continue updating a 100-plus-page press kit for the Florida Keys? Sure it does, for good reasons.
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I’m going on the road at the end of the month and have been looking for ways to consolidate and lighten my load to avoid the inconvenience and expense of checked baggage and, worse yet, lost baggage.
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Twenty-one pilot whales found themselves stranded on May 5 off of the lower Florida Keys by Cudjoe Key. We have been keeping the media up to date on the situation through videos, photos and press releases.
Topics: In the News, NewmanBlog
