Although some companies are beginning to hire new staff, most recruiters are still under budgetary constraints. In response managers seeking talented workers are increasingly bypassing standard recruitment tactics and are using social media platforms like Facebook and Twitter to find and qualify candidates.

Topics: Employment, NewmanBlog

In the public relations business, there are awards that are not exactly rewards for doing something well. Indeed, we spend an inordinate amount of time identifying and entering award contests for one client who seems obsessed with gaining the recognition that industry awards supposedly connote.

Topics: NewmanBlog

Aggressively pursuing digital media and online social networking outlets makes sense as we move into a direct-to-consumer era, where the intermediary layer of the journalist/editor disappears.

Topics: NewmanBlog

Public relations people love surveys. If your client gets rated in the top five of anything positive, that automatically merits a press release. However, the problem is that PR folks tend not to look too closely at a survey if it’s positive toward a client. But sometimes it’s good to question a survey — especially one that is obviously flawed.

Topics: NewmanBlog

With the proliferation of social media and its concurrent appearance a couple of years ago of the “social media press release,” it would seem the traditional press release is bound for the proverbial circular file.

Topics: NewmanBlog, PR Practice

My mother always used to tell me, “If you can’t say something nice, don’t say anything at all.” What I’d like to say to some self-anointed marketing mavens is, If you can’t say anything smart, don’t say anything. Please!

Topics: NewmanBlog

The first day of work is always a bit nerve-wracking, especially for recent college graduates. From meeting new people to learning a billion new passwords and account information, it can actually be quite exhausting.
My first day at NewmanPR was a mixture of excitement, performance anxiety and a bit of frustration. I was excited about [...]

Topics: Employment, NewmanBlog

Americans today spend more time at work than anywhere else, so companies are looking for applicants who have a personality that will be compatible with that of the office.

Topics: Employment, NewmanBlog

While most students tried to squeeze a fluffed-up resume with too much unimportant and non-relevant experience onto one page, I had too much important and relevant experience to fit on one page.

Topics: Employment, NewmanBlog

A survey by Sacred Heart University uncovered a deep distrust of the news media and apparent dissatisfaction with the media’s failure to keep up with the times.

Topics: Journalism, NewmanBlog