Research, Objectives, Programming, Evaluation and Stewardship (ROPES) is one of the main methods used to plan a communications campaign. In my college program, we memorized it as freshmen, dissected it as sophomores, critiqued its use as juniors and applied it as seniors. My favorite part was always stewardship. I think of stewardship as the continued [...]

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It’s no secret that consumers have the power to affect (negatively and positively) brands, especially through social media. But when it comes to travel, a bad review can definitively be a deal-breaker.

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The “real world” might not be the perfect place you made it out to be in your head, but the future is yours and only yours to build.

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So many visitors don’t come to the Florida Keys and Key West or bring their kids there for vacation because they think the Keys are just for party people.

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Connections are important, but how fast your Internet connection is can make or break you. Having the latest information is key.

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It’s been exactly 8 months and 16 days since my first day on the job with NewmanPR. On Oct. 1, 2009, I was the nervous newbie, striving for perfection, yet missing the mark time and time again. A lot has transpired since that time.

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A new poll by the Pew Research Center for the People and The Press, conducted June 3-6 among 1,002 adults, found that more Americans trust the news media coverage of the BP oil spill than the government or BP itself.

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Let this story of a hurtful headline that will never go away provide a cautionary tale for other travel writers who post stories directly to the Web without editorial review.

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On his Social Media Explorer blog, Jason Falls logged “Here’s a Little English to Doctor the Spin.” Falls seems to be saying there are two kinds of public relations: good PR and “good” PR.

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“The Independent” newspaper has a hand-wringing article about how public relations agencies — primarily big names like Edelman — are bypassing the traditional route to the consumer, which is through the media, and going direct.

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