When the tale of Tiger Woods’ misdeeds began its media circus, it brought back memories of other efforts to dodge negative news coverage.

The passing this week of renowned evangelist Oral Rogers brought to mind the extreme variety of clients represented by the agency in its earlier years.

Although conventional public relations wisdom dictates that publicists should neither be seen nor heard, it’s rewarding when media notes a special role played by one of us.

For the introduction of Carnival Cruise Line’s Ecstasy the agency proposed the first ever nighttime cruise ship inaugural, a challenge of both timing and lighting.

Research, Objectives, Programming, Evaluation and Stewardship (ROPES) is one of the main methods used to plan a communications campaign. In my college program, we memorized it as freshmen, dissected it as sophomores, critiqued its use as juniors and applied it as seniors. My favorite part was always stewardship. I think of stewardship as the continued [...]

It’s no secret that consumers have the power to affect (negatively and positively) brands, especially through social media. But when it comes to travel, a bad review can definitively be a deal-breaker.

The “real world” might not be the perfect place you made it out to be in your head, but the future is yours and only yours to build.

So many visitors don’t come to the Florida Keys and Key West or bring their kids there for vacation because they think the Keys are just for party people.

To tweet or not to tweet? That is no longer the question at the New York Times.

That seems like a silly question when Facebook is the happening social network these days. So gosh, why would anyone want to leave there?

Five years since YouYube came into being and its content remains pretty consistent.

Like everything else on the Internet, travel reviews should be consumed with a healthy dose of skepticism.