Media exposure generated through the effective practice of the public relations discipline can fuel economic growth through tourism.

When the tale of Tiger Woods’ misdeeds began its media circus, it brought back memories of other efforts to dodge negative news coverage.

The passing this week of renowned evangelist Oral Rogers brought to mind the extreme variety of clients represented by the agency in its earlier years.

Although conventional public relations wisdom dictates that publicists should neither be seen nor heard, it’s rewarding when media notes a special role played by one of us.

Creative public relations can draw upon many resources and I can recall at least two instances when a bear and an elephant generated headlines in publicizing an event.

At a Miami Beach sports and travel show in the late 1960s, in addition to golf and fly-casting demonstrations, and personal appearances by former Cleveland Indians star pitcher [...]

When I told my friends that I wanted to “wintern” during the holiday break, they thought I was crazy. But the idea of 27 days of inactivity made me antsy and I thought about volunteering or getting a seasonal job.

Credibility is an either-or thing. You either have it or you don’t. In that respect, it’s like pregnancy — a woman can’t be “a little pregnant.”

Working in public relations is fun and usually exciting, especially with clients like Carnival Cruise Lines, who practically owns the word “fun.” You just never know who you’re going to meet and what you’ll be doing.

Klout was in a situation — too many people’s scores were getting too high too fast as they figured ways to game the system, as humans are wont to do. So Klout recalibrated everybody and those of us who came on later and rose rapidly were treated to a fall.

If you are looking for a full-featured, robust Twitter and Facebook dashboard, MarketMeSuit is certainly worth a look.

A group of scientists has started up a new social network called MyMicrobes, aimed at bringing together people who have similar intestinal flora makeups.

When it comes to assessing Twitter analytics, it’s a good idea to be skeptical of first impressions.

I had signed up for the beta version of Storify several months ago when I first read about it. But I never got around to doing anything with it until now, after it’s been broadly released.

I admit to being more than a little bored with the whole social media thing, especially Facebook. I’ve got a couple hundred friends, some of whom I actually know.