The Trouble with Travel Industry Awards

The public relations business thrives on awards, or, more accurately, the awards business thrives on public relations. Clients love receiving awards and so public relations practitioners are willing to spend time and sometimes money to “win” them. Three recent awards...

ASTA and Costco Compete for PR

Last week the “Today” show aired a segment about how to save money when booking a spring break getaway. The secret? Book through Costco Travel, a membership club that charges $55 per year to consumers for the privilege of shopping for commodities at a...
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