Creative public relations can draw upon many resources and I can recall at least two instances when a bear and an elephant generated headlines in publicizing an event.

At a Miami Beach sports and travel show in the late 1960s, in addition to golf and fly-casting demonstrations, and personal appearances by former Cleveland Indians star pitcher [...]

Topics: NewmanBlog

Media exposure generated through the effective practice of the public relations discipline can fuel economic growth through tourism.

Topics: PR Solutions

When Marco Polo and Society of American Travel Writers chapter member Florence Lemkowitz — who died in her 90s in mid-October — made her usual dramatic entrance into an SATW gathering there was no need for a flare of trumpets or a butler’s announcement.

Topics: NewmanBlog

The passing this week of renowned evangelist Oral Rogers brought to mind the extreme variety of clients represented by the agency in its earlier years.

Topics: PR Solutions

Although conventional public relations wisdom dictates that publicists should neither be seen nor heard, it’s rewarding when media notes a special role played by one of us.

Topics: PR Practice, PR Solutions

For the introduction of Carnival Cruise Line’s Ecstasy the agency proposed the first ever nighttime cruise ship inaugural, a challenge of both timing and lighting.

Topics: PR Solutions

When planning media events for new hotel openings, finding a news hook is the primary goal, as was the case for the introduction of the Chateau oceanfront resort at Miami Beach.

Topics: History of PR, PR Stunts

Another, this time a French man, but equally certifiable, desired to retain us to publicize his voyage between Miami and Bimini, Bahamas, on a raft propelled by a shark!

Topics: History of PR, PR Stunts

When we learned that Gen. Douglas MacArthur was returning from the Philippines, I suggested that our client invite MacArthur and his family to enjoy some R&R at the resort.

Topics: History of PR

One of my most memorable resort openings occurred in the pre-Castro era inaugural of Havana’s Capri Hotel & Casino from the buttoned-down mind of Horace Sutton, the most widely syndicated travel writer of the time.

Topics: History of PR, Press Trip Tales