by Buck | Jun 14, 2017 | NewmanPR Blog
NewmanPR’s Buck Banks was interviewed for this article written by Jenna Seter for Clutch, which provides third-party evaluations for agencies that provide professional services. It’s an interesting study of the intersection of brand perception and public...
by Buck | May 25, 2017 | NewmanPR Blog
We work with a lot of freelance writers in the travel business. Often they seek to distinguish themselves via an alternative title. Laurel Rose Milburn offers “11 Titles Other than ‘Freelance Writer’ that Are Sure to Impress,” published on...
by Buck | May 10, 2017 | NewmanPR Blog
A colleague — being helpful, I will generously assume — sent me an article today about how to create a style guide for a brand. Posted by the Content Marketing Institute, the article had a few interesting points to make, most of which our current agency stylebook...
by Buck | May 8, 2017 | NewmanPR Blog
I have been researching the Cuban sandwich on behalf of a client for an upcoming special event in Tampa. It is a story wrapped in mystery and marred by a contentious debate between Tampa and Miami over who can claim the sandwich. One researcher dates it back to the...
by Buck | Mar 31, 2017 | NewmanPR Blog
A story showed up in our news monitor this morning that caught my attention because at first glance it seemed to be a trend story about travel, but on closer inspection turned out to be more bombast than forecast. The Herman Group, a management consulting firm,...
by Buck | Mar 7, 2017 | NewmanPR Blog
From: Harvard Business Review In 23 experiments conducted over the past four years and involving more than 18,000 people, we used an A/B testing method to explore a crucial counterfactual: what followers would have done had they not followed a brand. Given the...
