Measuring Brand Perception and the Effect of PR

NewmanPR’s Buck Banks was interviewed for this article written by Jenna Seter for Clutch, which provides third-party evaluations for agencies that provide professional services. It’s an interesting study of the intersection of brand perception and public...

The Trouble with Stylebooks

A colleague — being helpful, I will generously assume — sent me an article today about how to create a style guide for a brand. Posted by the Content Marketing Institute, the article had a few interesting points to make, most of which our current agency stylebook...

It’s Not Fake News but It’s Close

A story showed up in our news monitor this morning that caught my attention because at first glance it seemed to be a trend story about travel, but on closer inspection turned out to be more bombast than forecast. The Herman Group, a management consulting firm,...

What’s the Value of a Like?

From: Harvard Business Review In 23 experiments conducted over the past four years and involving more than 18,000 people, we used an A/B testing method to explore a crucial counterfactual: what followers would have done had they not followed a brand. Given the...