NewmanPR Executes Successful Influencer Trip for Holland America Line
We originally were given just six weeks’ lead time to execute the trip under some highly restrictive parameters.
Cruises Top Fall Travel in Agent Survey
Travel Leaders Group’s survey of its travel agent members revealed some interesting trends in fall travel — especially for cruises to Alaska, European river cruises and Mediterranean cruise vacations.
The Problem with Cruising in China Is … Chinese Cruisers
A recent incident onboard a Royal Caribbean cruise from Shanghai proved Chinese cruise passengers are very different from North Americans or Europeans.
Mount McKinley Renaming Creates Public Relations Opportunity
When President Obama changed McKinley to Denali, Andy Newman saw a news opportunity and capitalized on a recent trip to Alaska to the benefit of our client, Holland America Line.
Norovirus ‘Scoop’ Draws Media to Port
NBC scooped its rivals, setting off a chain reaction of me-too coverage that had four satellite trucks and five video crews covering the disembarkation of 1,100 guests at Port Everglades live for their noon news shows.
Grab Attention Like ‘Orange Is The New Black’ Part 6: Storytelling
This post examines the use of storytelling to inspire a great idea for a public relations campaign.
Grab Attention Like ‘Orange Is The New Black’ Part 5: Emotion
Today’s edition considers the element of emotion, and how you can harness this valuable tool to inspire a winning PR campaign.
Grab Attention Like ‘Orange Is The New Black’ Part 4: Credibility
A credible voice makes a powerful statement: the message is real.
Grab Attention Like ‘Orange Is The New Black’ Part 3: Concreteness
An idea is concrete when everyone easily understands it. Concreteness facilitates the spread of a message by word-of-mouth.
Grab Attention Like ‘Orange Is The New Black’ Part 2: The Unexpected
How the hit Netflix show nailed the element of the unexpected and how you can use this element to inspire a winning idea to sell your product or service.