Grab Attention Like ‘Orange Is The New Black’ Part 1: Simplicity
This post examines the element of simplicity, how it contributes to the hype surrounding OITNB and how you can use this tactic to create a “sticky” campaign.
Six PR Tactics that Grab Attention Like ‘Orange is the New Black’
Is it possible to take what we know and love about OITNB and translate that knowledge into a killer public relations campaign?
Today is the Conch Republic’s 35th Birthday
Knowing your history sometimes can pay off in public relations.
Cuba Tourism Returns to the Spotlight
With the recent historic meeting of presidents Barrack Obama and Raul Castro as a catalyst, the escalation of U.S. visitors to Cuba seems like it will happen sooner rather than later.
Not a Press Conference — An Extravaganza!
Holland America Line staged the biggest and most expensive media event ever held in the history of Cruise Shipping Miami.
We’re Off to Cruise Shipping
The 31st edition of the annual Cruise Shipping Miami convention is set to begin Monday, March 16, at the Miami Beach Convention Center. Our agency has handled media relations and published an on-site convention daily newspaper since 1991.
The Internet Is REALLY Worried About Me These Days
I’ve noticed a pattern emerging in my emails. It appears that the Internet is really worried about me and only wants what’s best for me.
Thanks for Clearing that Up, Associated Press!
The Associated Press sends out periodic updates of its oft-maligned stylebook, and one can tell what’s been happening in the news by the words and phrases that AP chooses to define, update or clarify.
Ah, the Joys of JOMO
My favorite word and usage curmudgeon, John McIntyre of the Baltimore Sun, gives a gentle rant about the “joy of missing out.”
New Survey Gauges What Journalists Expect on Press Trips
We recently conducted a survey of 200 journalists we regularly work with to assess their opinions on what should be comped on cruise line press trips.