Despite the wunderkinds who are leading the digital revolution in journalism these days, there is still a need for professional public relations practitioners — we just need to evolve the practice.

Topics: Journalism, NewmanBlog, PR Practice, PR Theory

A recent Harris Interactive survey found profound differences in how younger people and older people respond to the perceived veracity of advertising — one group tends to believe it and one group doesn’t.

Topics: NewmanBlog, PR Practice

When the tale of Tiger Woods’ misdeeds began its media circus, it brought back memories of other efforts to dodge negative news coverage.

Topics: PR Practice, PR Solutions, PR Theory

With the proliferation of social media and its concurrent appearance a couple of years ago of the “social media press release,” it would seem the traditional press release is bound for the proverbial circular file.

Topics: NewmanBlog, PR Practice

Face it: You went into PR because you wanted to be a superstar. Unfortunately, sometimes you have to work hard to build your name and reputation before you score those VIP passes.

Topics: NewmanBlog, PR Practice

Behind most overt acts of public relations lurks a product and usually a spokesperson, though the product is not typically a miracle nor the pitchman a godhead.

Topics: NewmanBlog, PR Practice

Although conventional public relations wisdom dictates that publicists should neither be seen nor heard, it’s rewarding when media notes a special role played by one of us.

Topics: PR Practice, PR Solutions

In a recent study, TerraChoice found that fully 98 percent of the products that advertise as being environmentally friendly in fact commit one or more of the Seven Sins of Greenwashing.

Topics: NewmanBlog, PR Practice, Polls

Recently, I responded to a HARO (a Help A Reporter Out query from a journalist) about advice for recent PR grads, and, not surprisingly, my advice was selected for publication. OK, so it was just on a Web site, but the advice is pertinent, nonetheless.

Topics: In the News, PR Practice

A report in Business Week says that the Associated Press and some unnamed publishers — we assume of newspapers — have been having informal talks about how to make their online content less available so people will pay for it.

Topics: In the News, Journalism, NewmanBlog, PR Practice