When the tale of Tiger Woods’ misdeeds began its media circus, it brought back memories of other efforts to dodge negative news coverage.

Topics: Case Studies, PR Practice, PR Theory

It’s not the first, and it likely will not be the last time a corporation breaks the unwritten rules of blogging to make the medium serve its business ends.

Topics: Blogging, New Media, PR Practice, PR Theory

At the start of the new year, we thought it might be interesting to see what some of our PR colleagues think will happen in the public relations industry in 2008. So we sent out a query on ProfNet and received some interesting prognostications.
One of the more far-out predictions came from Tina Kicklighter, vice president [...]

Topics: NewmanPR, PR Practice, PR Theory

While some of the nation’s most gifted communicators are numbered among North America’s public relations ranks, there’s a common lack of consensus as far as defining their profession.
Shortly after opening my office in 1946 I visited my grandmother who was vacationing at a Miami Beach hotel. I was introduced to a number of her contemporaries, [...]

Topics: PR Theory

There are times when the most effective public relations can be achieved by a total lack of publicity.
In the late 1940s a Miami Beach oceanfront hotel owner was exceedingly proud of a new fire sprinkler system installed in his property shortly after a major hotel fire in Boston. He urged the agency to publicize the [...]

Topics: History of PR, NewmanPR, PR Theory