When the tale of Tiger Woods’ misdeeds began its media circus, it brought back memories of other efforts to dodge negative news coverage.

Topics: Case Studies, PR Practice, PR Theory

The passing this week of renowned evangelist Oral Rogers brought to mind the extreme variety of clients represented by the agency in its earlier years.

Topics: Case Studies

Although conventional public relations wisdom dictates that publicists should neither be seen nor heard, it’s rewarding when media notes a special role played by one of us.

Topics: Case Studies, PR Practice

For the introduction of Carnival Cruise Line’s Ecstasy the agency proposed the first ever nighttime cruise ship inaugural, a challenge of both timing and lighting.

Topics: Case Studies

We quickly learned that much of the southern half of Florida was experiencing a massive blackout, due to a problem at Florida Power & Light’s Turkey Point power plant.

Topics: Case Studies, NewmanPR, PR Practice

Although more than a quarter-century has passed, the mock “secession” — and resulting founding of Key West’s “Conch Republic” — remains a classic example of turning potential disaster into opportunity.

Topics: Case Studies, NewmanPR, PR Stunts

“If he found somebody’s car parked and knew they were hunting, he would politely leave a message telling them not to come back again and disable the car, putting a few bullet holes in the gas tank or the engine.”

Topics: Case Studies, In the News, PR Practice, Photography

A recent announcement by Royal Caribbean International to eliminate the Sovereign of the Seas from its fleet later this year brought to mind the 1988 introduction of this legendary ship in the Port of Miami.

Topics: Case Studies, In the News, NewmanPR, PR Practice

Pioneer William Brickell’s late 19th-century trading post also served as an overnight accommodation for the Seminole Indians who would paddle their canoes loaded with furs and plumes to the site to trade for goods.

Topics: Case Studies, NewmanPR, PR Practice