MIAMI (June 6, 2011) – Today, Carnival Cruise Lines kicked off the “Rock The Deck Summer Mystery Tour Sweepstakes” – a series of Facebook sweepstakes providing five winners and up to three friends with a fun-tastic trip and once-in-a-lifetime VIP music experience at some of the summer’s best concerts. Winners will travel in style and be VIP guests at a top rock, pop or country music performance with the mystery artist unveiled when the winner is announced. Carnival is presenting these once-in-a-lifetime concert experiences in conjunction with its national marketing alliance with Live Nation Entertainment, and as part of the line’s “Hey America, Didja Ever” campaign, which celebrates trying new things and getting fun done.

By visiting the cruise line’s Facebook page (www.facebook.com/carnival), fans 18 and older who “Like” Carnival can enter the first sweepstakes through June 22 for a VIP trip to a concert in Houston, Texas, at the Cynthia Woods Mitchell Pavilion, where the company is the Official Concert Series Sponsor. Rocking on the stage will be a top recording artist. Carnival recognizes that concerts are more fun with friends, so winners can make three friends part of their very own “Carnival Concert Crew” enjoying roundtrip airfare, hotel accommodations, travel to and from the show superstar-style in a limousine, some of the best seats in the house, and $500 spending money for food and fun.

New sweepstakes on the Summer Mystery Tour continue July through September, when Carnival will offer fans four additional opportunities to enter and win VIP concert experiences at Live Nation venues in major U.S. cities where the line is presenting the Carnival Rock the Deck Concert Series including Atlanta, Dallas, Philadelphia and Washington, D.C. For more information about exciting shows coming to the Live Nation amphitheatres in these and other markets this summer, please visit www.livenation.com.

“We invite everyone to climb aboard our Rock The Deck Summer Mystery Tour sweepstakes for the chance to live out their rock star dreams, travel with their very own crew and take in some of the best live shows Carnival and Live Nation have to offer this summer, all in VIP-style,” said Jim Berra, senior vice president and chief marketing officer for Carnival Cruise Lines. “Concerts, much like Carnival cruise vacations, provide the perfect opportunity for entertainment, bonding with friends and family, and creating memorable moments.”

Concert goers attending select Rock The Deck Concert Series shows throughout the season at Carnival-sponsored amphitheatres in the cities above will also have the chance to enjoy Carnival Sailgate parties. These pre-concert parties bring all the fun Carnival has to offer with great tunes and dancing, a live DJ and fun activities with the chance to win VIP ticket upgrades for that evening’s show, more tickets for upcoming concerts and other great Carnival prizes.

Show Us Your Firsts on Facebook
Today, Carnival also updated the “Didja Ever?” tab on its Facebook page, giving fans the opportunity to see and share firsts that have happened through the year, win monthly cruise giveaways and more. Fans can also upload photos of their fun first-time activities for the chance to be promoted as the “First of the Week” or even featured on a giant Carnival billboard!

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